I guess most of the ladies like shopping. Of course males who like cool clothes also like shopping. In Japan you can find lots of fashion brands you did not know and attracts you very much. Let me introduce several cool & cute Japanese fashion brands which you may not know but should check out.
#1. Samantha Thavasa
Samantha Thavasa is loved by young women mainly for its handbags. They have 130 stores in Japan and also have a store in New York City. They use Western celebrities for advertising and it went successful. In the past, Beyoncé, Paris Hilton, Jennifer Lopez and other very famous celebrities were associated with Samantha Thavasa’s marketing campaign. Miranda Kerr is currently featured for their TV commercial and other advertisement.
#2. BAPE (A Bathing Ape)
BAPE (A Bathing Ape) has been producing cool & casual street clothes. The unique monkey logo of this brand is quite impressive. Camouflage pattern sweat parker is popular item of BAPE. They have store locations all over the world and now became famous brand outside of Japan. They frequently collaborate with other famous brands, movie and celebrities.
#3. Hysteric Glamour
Hysteric Glamour’s design core is denim, military and outdoor. Based on the American casual clothes feelings, they are adding Sixties to Eighties Pop culture tastes such as rock music, arts, pornography or mass consumption products. They are supported by both men and women in young ages.
Beams is one of the most famous clothing brands originated in Japan. Large department stores in Japan have Beams shops inside and also they have locations overseas. Founded in 1976, they are offering high quality casual fashion items and accessories. Their brand theme is “Basic and Exciting”.
#5. Cecil McBee
Photo Credit: cecilmcbee.jp
Cecil McBee offers cute clothing for young ladies. They are a leading store in the famous ladies fashion store complex “Shibuya 109”. The brand is well known as the brand Japanese Pop singer Ayumi Hamasaki was wearing frequently. Since their target is primary teenagers, prices are reasonable, ranging from JPY 1,000 to 19,000. Concept of their brand is “Elegant, Casual and Glamorous in Adult Tastes”.
Photo Credit: wego.jp/
If you like the taste of the Harajuku unique street style, you must check Wego. Their clothes have test of used clothes and they are very casual and comfortable street clothes. Not only the fashionable design but also the very reasonable pricing attracts teenagers.